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Bianor Holding Acquires Prime Holding and Digital Lights

Bianor Holding Acquires Prime Holding and Digital Lights
03 june 2024
We are proud that our portfolio company Bianor Holding has agreed to acquire stakes and merge with Prime Holding and Digital Lights. The three high-tech companies providing specialized software development services will come together under a new brand – Wiser Technology.

The combination is in essence a merger of three equally-sized companies and will be executed with a combination of cash and shares of the publicly-listed Bianor Holding.

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Bianor Holding will acquire 100% of Digital Lights and 51% of Prime Holding with an option to acquire the remaining 49%.

 

The three high-tech companies providing specialized software development services will come together under a new brand – Wiser Technology. The team is now 500+ strong and consists of highly qualified software developers, engineers, creatives, and consultants. The merger will enhance the company’s services and competencies and expand their geographic presence by reaching more clients in the US, DACH, the UK and the Middle East.

 

Wiser Technology is dedicated to empowering visionary enterprises to drive positive change through technology. The company aims to be the wise choice of a software partner, delivering technology innovation, domain expertise, and engineering excellence. Wiser Technology's focus is on the telecommunications, automotive, defense, and financial industries. Among the group's clients are Airbus, Leonardo, Indra, UniCredit, ProCredit, EMAAR, Nokia, DirecTV, Bosch, Legrand, AT&T. Their partners are technology leaders such as IBM, Amazon, Google, Microsoft, IAV, SAP, McKinsey Digital and E&Y Digital.

 

The companies within the group will continue to operate independently. Corporate development and finance, and marketing and sales will be centralized. The CEO of Digital Lights, @Dimitar Dimitrov, and the CEO of Prime Holding, Georgi Sokolov, will be nominated as members of the Board of Directors. Co-founder and CEO of Bianor Holding, Kosta Yordanov, will remain executive director and member of the board of directors.

"I am thrilled to join forces with our colleagues. We have an exceptional combined team, and I have no doubt in our future joint success," said Kosta Yordanov.

 

"We recognized that consolidation was the best way to ensure the long-term well-being of companies in our industry that had reached a certain size," said Georgi Sokolov, co-CEO of Prime Holding.

 

"We know from experience how important it is that the word "culture" is not a noun but a verb. Luckily, we found not one but two partners who shared our values. We have a common, ambitious vision and, together, we will unlock many more opportunities to help us achieve it," added Dimitar Nachkov, co-CEO at Prime Holding.

 

“By merging our teams into Wiser Technology, we now have both the experience and expertise to build innovative and large-scale software solutions for our customers and partners," said @Dimitar Dimitrov, CEO of Digital Lights. "We stand behind the philosophy and vision of Wiser Technology - may wisdom be our leading source of Enlightenment and Knowledge."




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